Over 14-years-old and going strong, Room to Read is a non-profit that offers education to poverty-stricken children all over the world. Over the years, it has expanded its services from simple book donation to school construction, book publishing, girls’ education, school libraries, and reading and writing instruction. Room to Read has built almost 2,000 schools and established over 16,000 libraries with no plans of stopping anytime soon.
John Wood’s courage to live a good story led to positive change on a huge scale. We commend Room to Read’s brand strategy and marketing efforts. With a clean, user-friendly website and an active social media presence, Room to Read is proof that “target audiences” are just people and a “unique selling proposition” is where compassion and need meet.